RIP Steve Jobs

No end of obituaries and articles and posts on Steve Jobs this morning. And deservedly so. I’m not sure I’d have done terribly well working for someone of his temperament – I’ve yet to meet a visionary who was easy to deal with on a daily basis. But like millions, I’ve benefitted from Jobs’ vision, and the ability of those who worked with him to make that vision a beloved reality.

Of all the posts out there, this one, by Anirban, I found the most important. It points out many things that are being glossed over, or being drowned out in the coverage – that Apple wasn’t first at many things, and that it’s still a limited market. But here’s the bit that I find most important:

Today, with the Kindle, Amazon is replicating the iTunes model with the publishing industry. Steve Jobs taught us that content may be king, but distribution is the entire battlefield.

Indeed.

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Testing, Testing 1-2-3…

Welcome to Sohini.com! I don’t think the world really needs another blog, but I’m told that people *want* to hear what I have to say on a variety of subjects. When I took them up on the idea, I found myself writing longer-than-usual notes on my facebook page, which is when I decided that I probably should have a blog of my own. So here we are.

I’m probably going to write a lot on the things that I most advise clients about – website design, content strategy, social media and engagement, fundraising tactics, how to be on the Internet. So if there are questions you have on those subjects, fire away! And I will try to respond!

Thanks very much for coming to my site and reading my blog. I hope this is the start of a long and beautiful relationship, and all about words … Isn’t it all about the words? 🙂