Chipotle’s Fake Twitter Hack

Image by Mashable

Image by Mashable

So, Chipotle hacked their own twitter account. Really? Really.

And why would they do such a thing? For attention. Apparently they wanted people to talk about them, and in that, they succeeded.  

“We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that,” Chris Arnold, a Chipotle representative, told Mashable in an interview. “It was definitely thought out: We didn’t want it to be harmful or hateful or controversial.”

No, it was just …. odd. And because I got wind of it while I was particularly cranky (probably from low blood sugar because the food at the zoo-like grip-and-grin I was enduring at the time didn’t have anything remotely Chipotle-like or equally worthy), I have to tell you, my first response was “Wow. Stupid.” Because as a faithful Chipotle consumer* all I can think is this:

If I didn’t already eat your food, a lamely hacked twitter account isn’t going to suddenly make me curious about the menu. It’s mostly going to make me think you’re that oddball business that hacked their own twitter account. Sort of the interwebs version of staging their own kidnapping. If anything, I’m going to go right by you to the other store, where I already know the food, know what I mean?

That said, I heart Chipotle. I’m just never going to follow their twitter feed. Not even for the random entertainment factor. Thanks and I gotta go. That low blood sugar thing, again. Conveniently, there’s a Chipotle nearby.

* I’m not sharing my chips and guac. You’ll have to take them from my cold. dead. hands.