Comments

  1. Great insights! I’m going to make the argument that ANY company can use Pinterest effectively, whether they have visual products to share or not. If you’re a cooking service, a shoe line or a style tastemaker, you already have a lot of great examples to choose from. But I’ve also noticed nonprofits and non-design companies doing a great job with the service. They just think outside of the box.

    Computer chips aren’t pretty. Neither is disease control. But AMD and UNICEF have both managed to make stunning, frequently followed pinboards; the former by sharing printable Valentines you can make with your computer, the latter by displaying photos of women and children their programs have aided. A little extra effort, but worth it!

    Check out this list of brands on Pinterest for a few more unusual but successful Pinterest campaigns: http://socialmediatoday.com/emoderation/439744/pinterest-part-v-100-brands-pinterest

  2. Lauren – Thank you for posting! Your point is well taken, but I think you present the key – “think outside of the box.” Some companies will do it well. Others (e.g., accounting firms or plumbing companies) not so sure. Or rather, they’ll have to think really hard outside the box. And it’ll be interesting to see the results!

  3. You make some excellent points here, Sohini. As a marketer, I’ve yet to utilize Pinterest as a marketing tool; but I’ve seen the good, bad and ugly of how other marketers have used it. Lauren is right about thinking outside of the box, BUT I don’t think that Pinterest is right for all companies. Pinterest is so visual that you really need the ability to tell a story about your company/products/brand in a visually compelling way.

    It’s also so much about getting your customers and supporters involved. StyleBistro is doing a great contest on Pinterest where they ask their readers to pin their favorite photos from StyleBistro’s NY Fashion Week coverage: http://www.stylebistro.com/News+and+Pics/articles/V9sE81OQFS9/Enter+StyleBistro+Pinterest+Contest+Chance Don’t just market at them, get them interacting and socializing with your brand. Curating content from your followers is a great way to do this.

  4. Great post and good thoughts, Sohini! The only point I might disagree with a bit is that it’s not necessary to have a strategy for something before you even dip your toe in it. Everyone needs a bit of time to play in the sandbox before they realize it’s right for their organization (or not), and I’d hate to discourage risk-taking and experimentation by insisting you can’t touch it until you have a strategy in place.

    I wrote on the subject related to nonprofits a couple of weeks ago: http://www.smallact.com/blog/tell-your-organizations-story-visually-on-pinterest/ and saw a great post yesterday on how some brands are succeeding and failing with Pinterest that had some great examples: http://www.dailydot.com/business/dos-and-donts-pinning-pinterest-guide-how-to/

    • Annie – you are right in that sometimes you gotta just dive in feet first…! But assess from time to time. I guess what I’d hate to see is the Pinterest equivalent of the blog or the facebook page that never gets updated. That ends up being so blah.

      BTW, I’m so glad you stopped by. Now I’m following your blog. 🙂

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