Comments for sohini.com http://sohini.com Negotiate media better Fri, 10 Feb 2012 21:16:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Pin me! Or Not….How (Not) To Market On Pinterest by Sohini http://sohini.com/content/pin-me-or-not-how-not-to-market-on-pinterest/#comment-1095 Sohini Fri, 10 Feb 2012 21:16:37 +0000 http://sohini.com/?p=260#comment-1095 Annie - you are right in that sometimes you gotta just dive in feet first...! But assess from time to time. I guess what I'd hate to see is the Pinterest equivalent of the blog or the facebook page that never gets updated. That ends up being so blah. BTW, I'm so glad you stopped by. Now I'm following your blog. :) Annie – you are right in that sometimes you gotta just dive in feet first…! But assess from time to time. I guess what I’d hate to see is the Pinterest equivalent of the blog or the facebook page that never gets updated. That ends up being so blah.

BTW, I’m so glad you stopped by. Now I’m following your blog. :)

]]> Comment on Pin me! Or Not….How (Not) To Market On Pinterest by Annie Lynsen http://sohini.com/content/pin-me-or-not-how-not-to-market-on-pinterest/#comment-1094 Annie Lynsen Fri, 10 Feb 2012 18:09:17 +0000 http://sohini.com/?p=260#comment-1094 Great post and good thoughts, Sohini! The only point I might disagree with a bit is that it's not necessary to have a strategy for something before you even dip your toe in it. Everyone needs a bit of time to play in the sandbox before they realize it's right for their organization (or not), and I'd hate to discourage risk-taking and experimentation by insisting you can't touch it until you have a strategy in place. I wrote on the subject related to nonprofits a couple of weeks ago: http://www.smallact.com/blog/tell-your-organizations-story-visually-on-pinterest/ and saw a great post yesterday on how some brands are succeeding and failing with Pinterest that had some great examples: http://www.dailydot.com/business/dos-and-donts-pinning-pinterest-guide-how-to/ Great post and good thoughts, Sohini! The only point I might disagree with a bit is that it’s not necessary to have a strategy for something before you even dip your toe in it. Everyone needs a bit of time to play in the sandbox before they realize it’s right for their organization (or not), and I’d hate to discourage risk-taking and experimentation by insisting you can’t touch it until you have a strategy in place.

I wrote on the subject related to nonprofits a couple of weeks ago: http://www.smallact.com/blog/tell-your-organizations-story-visually-on-pinterest/ and saw a great post yesterday on how some brands are succeeding and failing with Pinterest that had some great examples: http://www.dailydot.com/business/dos-and-donts-pinning-pinterest-guide-how-to/

]]> Comment on Pin me! Or Not….How (Not) To Market On Pinterest by Sohini http://sohini.com/content/pin-me-or-not-how-not-to-market-on-pinterest/#comment-1093 Sohini Fri, 10 Feb 2012 16:43:14 +0000 http://sohini.com/?p=260#comment-1093 Hey Kari - Thanks for you comment! And yes, the ability to tell a story visually is key here. I joked about this (but not without some seriousness) back when I first got on Pinterest. http://sohini.com/content/pinterest-reasons-for-my-obsolescence-part-1-of-n/ I just hope words never go away. Or I'd be totally unemployed! :) Hey Kari – Thanks for you comment! And yes, the ability to tell a story visually is key here. I joked about this (but not without some seriousness) back when I first got on Pinterest. http://sohini.com/content/pinterest-reasons-for-my-obsolescence-part-1-of-n/

I just hope words never go away. Or I’d be totally unemployed! :)

]]> Comment on Pin me! Or Not….How (Not) To Market On Pinterest by Kari http://sohini.com/content/pin-me-or-not-how-not-to-market-on-pinterest/#comment-1092 Kari Fri, 10 Feb 2012 16:34:37 +0000 http://sohini.com/?p=260#comment-1092 You make some excellent points here, Sohini. As a marketer, I've yet to utilize Pinterest as a marketing tool; but I've seen the good, bad and ugly of how other marketers have used it. Lauren is right about thinking outside of the box, BUT I don't think that Pinterest is right for all companies. Pinterest is so visual that you really need the ability to tell a story about your company/products/brand in a visually compelling way. It's also so much about getting your customers and supporters involved. StyleBistro is doing a great contest on Pinterest where they ask their readers to pin their favorite photos from StyleBistro's NY Fashion Week coverage: http://www.stylebistro.com/News+and+Pics/articles/V9sE81OQFS9/Enter+StyleBistro+Pinterest+Contest+Chance Don't just market at them, get them interacting and socializing with your brand. Curating content from your followers is a great way to do this. You make some excellent points here, Sohini. As a marketer, I’ve yet to utilize Pinterest as a marketing tool; but I’ve seen the good, bad and ugly of how other marketers have used it. Lauren is right about thinking outside of the box, BUT I don’t think that Pinterest is right for all companies. Pinterest is so visual that you really need the ability to tell a story about your company/products/brand in a visually compelling way.

It’s also so much about getting your customers and supporters involved. StyleBistro is doing a great contest on Pinterest where they ask their readers to pin their favorite photos from StyleBistro’s NY Fashion Week coverage: http://www.stylebistro.com/News+and+Pics/articles/V9sE81OQFS9/Enter+StyleBistro+Pinterest+Contest+Chance Don’t just market at them, get them interacting and socializing with your brand. Curating content from your followers is a great way to do this.

]]> Comment on Pin me! Or Not….How (Not) To Market On Pinterest by Sohini http://sohini.com/content/pin-me-or-not-how-not-to-market-on-pinterest/#comment-1091 Sohini Fri, 10 Feb 2012 14:52:24 +0000 http://sohini.com/?p=260#comment-1091 Lauren - Thank you for posting! Your point is well taken, but I think you present the key - "think outside of the box." Some companies will do it well. Others (e.g., accounting firms or plumbing companies) not so sure. Or rather, they'll have to think really hard outside the box. And it'll be interesting to see the results! Lauren – Thank you for posting! Your point is well taken, but I think you present the key – “think outside of the box.” Some companies will do it well. Others (e.g., accounting firms or plumbing companies) not so sure. Or rather, they’ll have to think really hard outside the box. And it’ll be interesting to see the results!

]]>