About Sohini

I get these questions all the time — so an FAQ seemed in order:

What exactly do you do?
How did you end up here?
Why should I hire you?
No, really. Why should I hire you?
Do you have a resume?
How long has Sohini.com been around?
What kind of clients do you work with?
What’s your story?
How do you say your name?
Who did your site?

 

 

What exactly do you do?

I’m a communications professional and a writer. I’ve worked on strategic communications, content creation, and media relations. My portfolio includes web, print, and radio. (I dabbled in television, although if you didn’t see me, that’s 30 minutes of your life you will not have irretrievably lost.) I’ve helped clients and colleagues develop and launch several successful projects including online publications, audio programming, and online marketing campaigns.

How did you end up here?

Completely by accident! I’ve had to reinvent myself a couple of times. It started with the first week of graduate school, where I realized I was growing old before my time within minutes of beginning the academic life I’d aspired to since I was 15. But I learned a few things in all those seminar sessions. I learned how to hold a room’s attention and how to hold my own in intellectual blood sport. Always a writer, I discovered that my writing style was straightforward and, as one kind professor pointed out, “refreshingly jargon free.”

Then I wandered into public radio, where I discovered that I herd cats well. I also learned how to develop a very nice “no” so that people would indeed have lunch with me again.

And then I moved east, where I happened into the non-profit world’s social justice and advocacy community. All those years of having an opinion, articulating my position, getting people to do things, and never turning off the charm converged. Begin Sohini.com.

Why should I hire you?

It comes down to your time and my expertise. Some clients frequently have the right instincts, but lack the know-how or the professional background. Some can’t afford to waste time on the execution of a comprehensive and effective communications strategy. That’s where I enter the picture.

No, really. Why should I hire you?

I worked for several years at KCRW-FM, Southern California’s highly regarded flagship NPR station, where the day job was managing the volunteers who help the place function and taking phone calls from the difficult, persistent, or somethings irate listener of the day. But what I really lived to do was produce Good Food, where I learned to edit audio. It’s also where I learned to pitch a story, work with the media, and figure out which 12 minutes of a fascinating half hour conversation really merited airtime. And bandwidth – because KCRW-FM was one of the earliest stations to go online 24/7.

When I moved east, I worked at Peace X Peace in Washington D.C. where I began in 2003 as a part-time intern and left in 2007 as director of communications. That’s where I learned to slow down, listen, create, launch, and execute an organization’s communications from soup to nuts. Much of what I know about strategic communications came from the years at Peace X Peace, where there were four people at a dining table when I arrived – mostly wearing yoga pants, and 14 when I left, some in suits, not a pair of yoga pants in sight.

Since going solo, I’ve been published (on places other than my own facebook page and blog), worked with a wide variety of clients (for and non-profit), and successfully shepherded several projects.

I’ve a wide range.

Do you have a resume?

Yes. If you really need it, I can email it to you. In the meantime, please find me on LinkedIn

How long has Sohini.com been around?

Informally? Several years. Formally? I hung out my shingle the summer of 2007.

What kind of clients and projects do you work with?

All kinds! I’ve worked with non-profits, for-profits, small companies, not so small companies …. the works. I care deeply about issues of social justice and human trafficking, and I thrill to foreign policy and geopolitics. I need to make a living like everyone else, but I’ve never taken on a client or a job just for the money. If I’m the wrong person for the job, I’ll probably tell you right away. Let’s talk and find out what I can do for you!

What’s your story?

I was born in India. My family moved back and forth between India and the Middle East and I spent several years in Oman, the United Arab Emirates, and Bahrain before moving to the U.S. for college.

I have a B.A. from UCLA in English and received my M.A. in literature from Rutgers University, where I focused on Shakespeare and post colonialism.

I live in Northern Virginia.

How do you say your name?

Pronounce the O, swallow the second syllable, stretch out the third. Altogether now… “SO-hi-nee.”

Who did your site?

The original Sohini.com logo was designed by my friend and colleague, Katherine Wimble.

The website was designed by Danna McCormick at DLM Web Development. Ms. McCormick and I have worked on several projects in addition to this site. I can’t recommend her highly enough!

Still have questions?

Contact me